welcom to su gems and jewellers
Where Gold Becomes Art
Handcrafted fine jewellery of exceptional purity and timeless elegance — each piece a testament to generations of artisanal mastery.
Founder
Salman Umer
Founded by Salman Umer, a name backed by over 20+ years of excellence in the jewellery industry, the brand is built on passion, precision, and deep-rooted expertise.
With decades of hands-on experience, Salman Umer mastered the art of fine jewellery—understanding not just design, but the true value of craftsmanship, quality, and trust. His journey began with a vision to create pieces that are not only beautiful but meaningful and lasting.
Through years of dedication and continuous growth, he expanded his horizons into international markets, building strong global connections and staying ahead of evolving trends.
With a strong foundation and a forward-looking vision, we continue to grow as a trusted name in both local and international markets—delivering luxury that speaks for itself.
portfolio
Official Trade Visiting
Avalon Machines — Electroforming Technology
Salman Umer at Istanbul Jewellery Exhibition Show
During the prestigious Istanbul Jewellery Show, Salman Umer had the opportunity to engage with global industry leaders and explore advanced manufacturing technologies shaping the future of jewellery.
A key highlight of the visit was a productive meeting with Avalon Machines, a renowned name in electroforming technology. The discussion focused on innovative solutions that enhance precision, efficiency, and design flexibility in modern jewellery production.
Electroforming, known for its ability to create lightweight yet intricate designs, plays a vital role in contemporary jewellery manufacturing. This meeting allowed Salman Umer to gain valuable insights into cutting-edge machinery, production techniques, and potential collaborations.
Koras — Aquapol Finishing Systems
Mr. Salman Umer at the Koras booth — Aquapol Serie jewelry finishing and polishing systems
Koras is a technological leader in mass finishing and polishing systems, renowned for its Aquapol Serie — advanced centrifugal disc finishing machines widely used in precision jewelry manufacturing. The meeting explored the Aquapol 200 and related systems, which offer high-volume, consistent polishing results for fine gold jewelry
The discussion focused on the Aquapol 200 and related systems, which are designed to deliver high-volume, consistent polishing results, particularly for fine gold jewelry. These machines are known for their efficiency, uniform finishing quality, and ability to handle delicate, intricate pieces at scale.
During the meeting, we had the opportunity to connect with the Koras team, exchange insights, and explore how their technology can enhance modern jewelry production processes.
Lab51 Research — Eco-Friendly Jewelry Solutions
Mr. Salman Umer with Lab51 Research representative — ISO 14001 certified eco-friendly solutions
Lab51 Research (www.lab51research.it) is an ISO 14001 certified, eco-friendly company offering worldwide shipment of specialty chemicals and solutions for the jewelry industry. The meeting explored sustainable chemical solutions compatible with ethical jewelry manufacturing practices.
During the meeting, Mr. Salman Umer engaged with the Lab51 Research representative to explore their portfolio of specialty chemicals designed for modern jewelry production. These solutions are engineered to enhance finishing quality, improve process efficiency, and reduce environmental impact—making them ideal for manufacturers aiming to align with ethical and sustainable production standards.
A key focus of the discussion was Lab51’s role in supporting eco-friendly jewelry manufacturing, offering alternatives that minimize hazardous waste, optimize resource usage, and comply with international environmental regulations.
Terminal
Terminal — AI-Powered Jewelry Business Software
